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Eight O’Clock Coffee Grinds Up Starbucks
Beats Starbucks? A recent study from Consumer Reports, published on Yahoo, looked at coffee from blind taste tests, including all brands. Their verdict? We quote Consumer Reports: Chock full o’Nuts and...
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A&P Has a Fruitcake Strategy
MONTVALE, N.J. – There is but one grocery chain that inspires literature. It’s the Great Atlantic and Pacific Tea Company (NYSE: GAP), this year celebrating its 150th anniversary. In John Updike’s...
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Phoenix Project Entry #3: Bringing Back A&P
SAVANNAH – Entries are out in the Savannah College of Art & Design’s Phoenix Project. (See a full list of entries here.) At right, one of two concepts for A&P, The Great Atlantic & Pacific...
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Sound an Alarm for Eight O’Clock Coffee, Please
Just returned from my neighborhood Winn Dixie where a register printer-generated coupon informed me to look for the same taste, new look Eight O’Clock Coffee. I was appalled at the change; I thought...
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A&P’s Branding Problem? It’s Not A&P
How does one have as great a brand name as A&P, yet still arrive in bankruptcy? Simple. It neglects its core brand, A&P, and it goes trudging off in all sorts of different directions in search...
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News Roundup: Looking for Ho Ho, Dan River Runs Again, Nabisco Push, A&P...
SARASOTA – A roundup of branding recent items in the news: Big House POS Display of Nabisco: Nabisco, a brand of the oddly named Mondelez International, is receiving a major Christmas push. For this...
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Eight O’ Clock Fails With Redesign, Again
MONTVALE, N.J. – Eight O’ Clock, the nation’s greatest coffee brand, has modified its logo with a second redesign that appeared in coupon mailers this week. The design is an update of a failed 2010...
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Hilco Auctions A&P Brand Portfolio
MONTVALE, N.J. – A&P, one of the greatest brand names in the history of the United States, is up for auction, along with all the assets of the annoyingly mismanaged and bankrupt Great Atlantic...
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A&P’s Jane Parker Brand Returns for Christmas
Mid-century ad for Jane Parker fruitcakes. The products were special enough that they demanded their own marketing programs. ASTORIA, QUEENS – After the bankruptcy of the Great Atlantic & Pacific...
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A&P Centennial Stores Live On
Published on BrandlandUSA.com BrandlandUSA - Business news about brands, marketing and trademarks A centennial A&P image from the website Pleasant Family Shopping. The stores were and are a part of...
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